Online Google Analytics Prep Course: Prepare for Google Analytics Certification

Description:

Modern marketing is entirely data-based. Knowing how to organize, synthesize and analyze large quantities of marketing data is no longer a "good-to-have" skill—it is essential! Learn how to generate reports and make data-backed decisions as well as prepare for Google Analytics Certification.

In this online course, you will learn everything you need to know to earn your Google Analytics Certification. Having a Google Analytics Certificate in your pocket (or mentioned on your LinkedIn profile or resume) will make you more attractive to employers, help you advance your career, or move your business forward.

For More Information, Contact:

Jurate Murray
  • Email: jmurray9@depaul.edu
  • Phone: (312) 362-5913
  • FAX: (312) 362-6540

Who Should Attend

This six-week course is ideal for marketing professionals and business owners who want to learn how to measure the effectiveness of their marketing efforts with easy-to-follow, step-by-step instructions and earn their Google Analytics Certification.
You will benefit from this course if you fall into one of the following categories:
  • Marketers who need to refresh or learn new skills
  • Marketers who want to boost their career with a new job or promotion
  • B2B marketers
  • B2C marketers
  • Small business owners
  • Freelancers
You need to be comfortable working with computers, including the ability to use Google Docs and Sheets. You must have a strong Internet connection and have a free Gmail account.

Benefits

  • Desirable skills – Employers are looking for marketers who understand how to generate reports and analyze data. Walking into an interview with Google Analytics Certification will demonstrate your ability to understand how potential customers engage with a brand's web properties and make data-backed decisions. These are valuable skills in today's competitive job market.

    If you're a business owner, you need to understand how people interact with your web properties in order to capture more customers, generate leads, and reduce sales time and cart abandonment rates.
  • Practical, real-world curriculum – Need to provide credible information to your client or your management team to make decisions and influence strategic marketing initiatives? In this class, you will learn how to utilize the Google Analytics platform to set up and generate goals, measure campaign data and build marketing performance reports to make decisions and move your business forward. And, you'll learn it from a marketing professional who incorporates her own experience with established knowledge to provide the learning outcomes you desire.

Syllabus

Class 1: Introduction to Google Analytics
  • How Google Analytics works
  • How Google Analytics is set up for the best results
  • How to set up views and filters to generate the data you need
  • Data-based marketing basics

Class 2: Navigating Google Analytics
  • Navigating Google Analytics like a pro
  • How to share reports with your team
  • How to set up dashboards and shortcuts to save time without cutting corners

Class 3: Report Generation
  • How to generate the three types of reports you'll need for any report
  • How to measure Custom Campaigns
  • The secret behind tracking campaigns with URL Builder
  • How to use Goals and measure business objectives

Class 4: Campaign Performance Tracking
  • Segment data for insight
  • Analyze data by channel
  • Analyze data by audience
  • Analyze data with Custom Reports

Class 5: Build a Marketing Performance Report Designed to Wow Customers or Upper Management
  • Creating a measurement plan
  • How to provide the answers to common data questions
  • What your marketing performance report needs to show for every member of the marketing department

Class 6: Prepping for the Test
  • Course review and next steps
  • What to know about Google Analytics Certification

Frequently Asked Questions

Click here for the DePaul University Continuing and Professional Education Departmental Student Policies.
Are there required course materials?
There are no required books for this course. Handouts, templates and video lessons can be downloaded from the course website. The cost of these materials is included in the course fee.
Is there required software?
You MUST have a Gmail email address to work in Google Analytics. Projects will require the use of free software, including Google Docs and Sheets, and Google Analytics. Instructions on how to use the software will be provided in class.
Is this class very technical?
This class is for someone who has never used Google Analytics or rarely uses the platform. While you don't have to be technical, you should have an understanding of basic digital marketing principles.
Do I need a computer?
You will need access to a computer (Windows or Mac OS X) and a reliable Internet connection.
Do I get DePaul credit for these classes?
No, but some have been approved for continuing education units (CEUs). These classes are professional education classes with different requirements than courses taken for academic credit.
How big is the class?
Class size is limited to allow for a more interactive environment in the virtual classroom. Most classes have about 15-20 students.
Will I have to write papers and take exams?
You will have an assignment each week. You will receive feedback on each of your assignments.
How do I access the online course?
You will be sent a username and password the first week of class.
Will I have to go online at specific times?
No, the course is offered in an asynchronous format. You will be expected to go online at least once a week (preferably more frequently).
Will I receive Google Analytics Certification upon completion of this course?
No, you will not be Google Analytics certified upon completion of this course. In order to earn certification, you must pass an exam provided by Google. This course will help you prepare for certification.

Registration

Online registration is available 24 hours a day, 7 days a week. Add the course you are interested in to your shopping cart and proceed to checkout. Registration is also available via phone, fax or mail. An Adobe Acrobat PDF of the registration form is provided for your convenience.

Course Availability

Course Section Add to Shopping Cart
KMC 157-00
20204
1
Online7940
Jessica Kumor
Online
Monday, October 12 - Sunday, November 22, 2020, 24-hour access online
1.8 CEUs
18 Contact Hours
Required Fees: Price
Registration - $75 late fee applied to all registrations received after 10/5/2020$895.00